According to Sawyer Merritt, X has announced a significant update to its creator revenue sharing program, doubling the total payout pool and introducing a new calculation method based on Verified Home Timeline impressions. This shift leverages AI-powered verification to ensure that creators are compensated based on authentic audience engagement, addressing past concerns about fake views and bot traffic (source: Sawyer Merritt, Twitter). The AI-driven update is expected to improve transparency, enhance trust among advertisers, and open new business opportunities for content creators and brands seeking measurable ROI from social media campaigns.

According to Sawyer Merritt, social platform X has increased its eligibility requirement for the Creator Revenue Share Program to 15 million organic impressions in the past three months, up from the previous 5 million. This significant change places higher demands on AI content creators, particularly those leveraging generative AI tools and automation for audience growth. The new threshold is expected to intensify competition among AI-driven content creators and may encourage the development of more advanced AI analytics, audience optimization solutions, and engagement-boosting algorithms tailored for X. For businesses in the AI industry, this update creates opportunities to provide innovative tools and consulting services that help creators meet the new standards and maximize monetization potential on X (Source: @SawyerMerritt, Dec 10, 2025).